Snapchat now has feature that will transform the experience of using the app at a fundamental level. They are called Context Cards, and they’re new ways to find out more info about any Snap shared by users, providing access to things like restaurant reviews, reservations, Uber and Lyft ride hailing, contact information and more. Now Snapchat has a chance to turn its every day user engagement into a real world discovery.
The new Context Cards work similar to how Snapchat’s marketing tools work for existing paid campaigns now, which can do things like offer up links to stories for publishers when users swipe up in their stories. You’ll see the same “More” link at the bottom of stories you’re watching, but when you swipe up, they’ll have info automatically populated from Snap’s partners on Context Cards, which include TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Uber, Lyft and more.
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